Writing your own articles and submitting them to ezines is one of the best and most effective methods of getting completely free promotion for your business.
rticle marketing is one of the oldest tools in the internet marketing toolbox. When done properly, it’s a highly effective way to build links to your website, to increase your online authority, to control the search rankings for top keywords, and to spread your online presence. Notice I said “when done properly.“ See, a lot of people believe article marketing is just about churning out as much content as possible and submitting it to the popular article directories. But it takes more than that to run an effective article marketing campaign.
Below, you’ll find tips that will help you get the most out of your article marketing. I’m not going to discuss the basics of choosing the right keywords and creating keyword-rich links as I’m assuming you already know how and why to do this.
1. Create a click-worthy headline
Besides the direct traffic results there are some other important benefits from using article marketing. The one thing I’m really noticing is how important the article title is. Those of you who are copywriters or regular bloggers will be well aware that the title of your articles has the most impact on how often your article is read. The same of course applies in article marketing but it also impacts whether your article is republished. Given that most publishers first search article directories for content, your article title has to have the right keywords and has to be interesting enough to be clicked and finally, if you are lucky, republished. That’s a lot of steps to go through and a lot riding on how good your title is.
2. Focus on providing information, not selling yourself
Sure, one of the ultimate goals of article marketing is to drive traffic to your site so that you can ideally increase your leads or sales, but that doesn’tmean the articles you write should be nothing more than a thinly-veiled sales pitch. Remember, readers are interested in “what’s in it for me?“ That’s why your articles need to provide information they can benefit from. Of course, make sure the information you provide in your articles is accurate and timely. After all, it is your brand’s reputation that’s at stake here, so you’d better know what you’re talking about.
3. Short And Sweet
It’s well known in the article marketing industry that the short, 400-600 word articles, generally get the most traffic. People have short attention spans and they want quick, easily absorbed tidbits, not long in depth quality articles (like I write!). Yes okay, I had trouble adhering to this rule and I still have trouble getting a point across in so few words. The statistics don’tlie though and the short articles will get you more exposure and more traffic, so I spent some time cutting down some of my blog articles to give them a better chance of syndication.
4. Promote your articles
Writing and submitting your article is only half of the battle; you also need to spend some time promoting the articles you write. You can do this by sending out Tweets with links to your articles, occasionally linking out to your articles from your blog, and promoting your articles in your monthly newsletter.
Your traffic keeps coming because you have lots of little streams pouring in from many different sources. Article marketing is another stream. Unless you do some major publicity work, pull off a media stunt, or are already famous, using many techniques over time is one of the best marketing methodologies available to you. You may not reach that tipping point quickly, but it will happen, and your traffic foundations will be like a diversified investment portfolio ““ solid.
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