As the course of internet based information sharing and online commerce sites develops, it is becoming more and more obvious that the best way to design content for a successful website is to include such unique and compelling information that people are motivated to share it and link to it without being asked. So, instead of having to take the time to devise new link building strategies that require you to contact a lot of directory, blog or website owners and ask them repeatedly if they'd like to exchange links with your unknown website, you will just have to create content that is so captivating to your readers and site visitors that they will share it with friends and online networks virally, and you will discover many links appearing effortlessly.
Creating compelling content that will encourage positive action on the part of the reader requires that you change your thinking a little bit. Instead of just churning out a bunch of text that is meant to sell a product or service to a potential customer, why not create an arsenal timely, informative articles that can then be distributed to a variety of different audiences via social media sites. For properly crafted content, social media sites can be the most profitable of all the new link building strategies. Content that gains popularity on these social media sites is often linked to hundreds and thousands of times a day, which can mean big boosts in your site's traffic.
Another benefit of networking within your niche is that it creates opportunities to make a guest writing appearance. You can contribute content that not only allows you to raise your profile, but allows for links back to your own site. Once again, creating killer original content will open doors for you, especially when it’s created for the benefit of someone else. And you can use that killer cornerstone content you’ve already produced as an example of the quality you can deliver.
At one point in time, submitting about 20 articles to a directory like Ezine Articles with the right anchor text would get you a really good ranking for some search terms, at least in Yahoo and MSN. However, because the engines discount duplicate content, having dozens, hundreds, or even thousands of sites republish your article (and linked byline) no longer does the trick by itself. However, a site like Ezine Articles is still excellent for creating exposure to your cornerstone content. Having a link to your multi-part tutorial displayed on hundreds of web pages drives direct traffic, and can lead to your content being referenced in other posts and articles that do pass on link authority.
Search engines can still be gamed, just like offline real-world systems can be exploited. However, the goals of the search engines are similar to society at large, and they are getting very good at finding rule breakers and dispensing punishment. Creating compelling content and beneficial relationships are strategies that won’tget you banned or penalized, and add value to your overall goal of converting site visits into revenue.
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