Those who follow the television series ‘Mad Men’ closely might feel that deals among advertising agencies based in different countries can lead to disaster for both the firms. A similar merger of two real-life advertising agency took place on 28th July and there were no unwanted incidents in this deal. Maurice Levy, who heads the Publicis Group and John Wren, the boss of Omnicom toasted the merger of the two ad agencies in Paris.
The champagne toast in Paris, gave birth to Publicis Omnicom which is now all set to take over Britain based WPP and replace it as the largest advertising agency in the world. The combined revenue of the two firms for 2012 is $23 billion and they have a combined market value of $35 billion. In order to alleviate fears of France regarding its most prominent ad agency being dominated by foreign power, the firm will have its headquarters in both New York and Paris and will remain listed in the stock exchanges of both the cities. To find more information about, the merger of these two major players of advertising world visit http://fineac.com. Directory submission in various websites across the internet will also aid you in finding out more about the merger.
John Wren and Maurice Levy will serve as the joint executive of the firm for a period of two and a half years. After this period Maurice will act as the non-executive chairman and John will continue to head the company. However, challenges like cultural differences and balking of staff members while working in such a large conglomerate will pose difficulties in the path of the leadership of the company.
