Last 2013, we have been witnesses with the updates which was given by Google to two of its most significant algorithms, namely Panda and Penguin. Furthermore, we have also been there when they released Hummingbird which affected many aspects in SEO.
Tips in Coping up With the Google Changes:
1. Never use contents that are spam and other techniques that help you to go up the top of the rank easily. The latest update of Google algorithms had people who does this pissed because it caused websites who cheated to pay penalties and in addition sunk them down to the bottom of the hype.
2. The content of your website is one of the most important things that will lead you up to the ladder. Once you are able to produce good internet marketing. You must know that with the constant update instead of keywords, algorithms had shifted their focus to subjects. Right now, Google is in favor of websites which has regular and helpful content and that targets specific audiences.
3. Always get ready for changes. We know that change is inevitable and at one point in time we would be surprised as to what this change would give us. Even though the surprise factor can’t be taken away at least there are precautionary measures that have been prepared by you in order to easily cope up with the changes made in the SEO
4. Guest blogging is also getting kicked out of the system. For the previous years it had generated a lot of inbound traffic and that is very much true, however Google’s system had assessed that instead of helpful blogs, the internet is being bombarded with spam articles which is looking more like trash than treasure.
People should always think that even though they have outdone Google for the past few years through employing SEO services that are not acceptable, Google is doing their very best to eliminate these techniques. Right now, the evolution of Panda and Penguin and the release of Hummingbird is one of the visible examples of their fight to righteous SEO services.
There are SEO experts that could help you with this matter. Most of the time, those individuals who promise you to be at the top in just a matter of days are usually those who cheat in order to go up. Just try to evaluate some SEO companies and figure out for yourself whether they’d be helpful to you.
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