Beverly Hills; 08, June 2015: Americans drink about 892 million gallons of wine each year. This is an extremely lucrative market that needs to be appropriately harnessed through marketing and PR companies that understand the distinctions between wines and how to brand them for the target connoisseur. Crier Communications has built key relationships with press agents and journalists that can help promote a label and grow a brand through strategic releases of information and content that will have an outlets consistently place a wine or winery in the news. This requires understanding not only the industry but also consumer demand, and how to use that demand to target specific agencies that will respond with press. However, the benefits of a Wine PR go beyond just a summary of articles, but delves into strategic placement, event related ad campaigns, and consumer search content. Every website is its own “news organization” and this can be harnessed to feed news and attract demand though careful lifestyle marketing.
“PR today is more than just sending out stories to your friends at the local paper or magazine,” Bill Hoversten, Senior Vice President explains. “It means being able to capture an emotional response for the brand using all the social media tools at your command.”
Knowing how to use social media, use websites, use blogs, and to facilitate reviews with the right bloggers can make or break a brand or new product. In the post-Internet world there are multiple avenues to target and create buzz. Being able to harness this powerful engine can help propel a brand off the plateau and onto higher revenues.
For more information on how Crier Communications markets wine and spirits visit their website: http://crierpr.com/food-pr/
For Media Contact:
Crier Communications
Bill Hoversten, Senior Vice President
9507 Santa Monica Blvd. Beverly Hills, CA 90210
T 310 274 1072
F 310 274 0611
[email protected]
http://crierpr.com/
