Ed Hardy is definitely one of the hot brands of the moment and is a strong favourite among a whole host of style icons and celebrities. The designer brand is renowned for its extensive collection of vibrant tattoo design inspired t-shirts and tanks and recently the range of Ed Hardy watches have become an incredibly popular choice of accessory.
The Ed Hardy brand which is based in LA was founded in 2004 by French designer Christian Audigier, who previously worked for the label Von Dutch. Wanting to create a collection which really makes a statement about your style, Audigier obtained the rights to use the designs of legendary tattoo artist and guru Ed Hardy and incorporate them into the products in conjunction with a splash of his own style which is very relevant to the LA trend scene.
The collection of Ed Hardy watches combine both vintage and contemporary tattoo art and urban styling with a strong hint of bling with added features such as sparkling diamantes for a touch of the glam factor! With the creative eye of Christian Audigier and A-list fans including Madonna, Kanye West, Britney Spears and Heidi Klum, the brand has very quickly taken the world by storm and the collection of Ed Hardy watches can definitely be described as works of art.
The watch collection features designs created specifically for men and women and despite the initial thought of urban appeal and vintage tattoo art perhaps portraying quite a masculine orientated style, the watches for ladies are incredibly feminine with artwork including flowers, butterflies, mystical characters and fairies. The fine attention to detail is outstanding and the images are beautiful and incredibly striking. With an array of exquisite colours such as pink, gold, cream, and white incorporated into many of the watches, these look amazing on the wrist and combine just the right level of femininity with that typical Ed Hardy cool edge to make the watches unique to the brand and instantly recognisable. The ladies watches also tend to use colour and style contrasts such as a feminine designed dial with a chunky grey strap which creates a trendy dynamic. Some of the Ed Hardy watches for men and women feature cuff style straps, some with added stud detailing whereas others have simple leather or stainless steel straps and even ceramic straps for something a little understated but equally as effective.
If you are a lover of vintage style tattoo art other images include roses, hearts, lions, eagles, skulls and leopards.
Ed Hardy has recently opened its first UK store in London and is loved in Britain due to its representation of the cool and vibrant LA fashion scene and provides something a little more colourful, alternative, edgy and unique to your look. This is definitely a brand that is designed to be noticed and the collection of Ed Hardy watches are accessories that will instantly lift your look and be admired for years to come.
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