17, June 2015: As a short-distance transport vehicle product integrated with high technology, intelligent balancing scooter comes into being quite later than traditional vehicles such as bicycle, car and metro. The intelligent scooter industry has enjoyed some years of booming, while the problem of homogenization of such products is getting more serious.
Consumers when choosing a balancing scooter are often faced with the dilemma of similar vehicle model but different paint. To some degree, this indicates that balancing scooter products are going into maturity and heading to the peak. But faced with such a market of serious homogeneity, all the companies should come up with countermeasures. Therefore, how should Airwheel company, with high market share, respond to such a phenomenon?
First and foremost, Airwheel should add special features to its products. But this doesn’t mean making the shape of product more peculiar. It actually indicates that the Airwheel should research into the demand of customers and market, and launch customized products. People familiar with Airwheel should have known that the company organizes various activities in colleges, business centers and trade fairs. While promoting the brand and its products to be known and experienced by more people, Airwheel also conducts market statistics and survey of customer’s actual needs. Taking these needs into consideration when designing, Airwheel could produce better products.
Even the simple contour design is the result of adopting countless customers’ advice, making amendment and breaking through previously accumulated practical experience. The vehicle model is designed for better man-machine interaction. It is people-oriented and lays emphasis on customer’s actual riding experience.
Mere shape-based design and negligence of other qualities will decrease people’s confidence in Airwheel electric scooter’s performance. Therefore, Airwheel attaches great importance to each link of production, from developing innovative technology, applying advanced process, to adopting rigorous process. With the perseverance of core research and development team to constantly test and give feedbacks on products, all types of Airwheel balancing scooter series are embedded with high quality and safety performance for customers. This is a faith that Airwheel company always keeps. Homogeneity might result in similar product appearance and numerical value, but it can never forge such company culture and spirit of Airwheel.
In short, Airwheel will not be eager for quick success and instant benefits. Instead, it will give insights into the special traits of balancing scooter, market requirement and precise positioning. Only in this way will the brand and the company thrive in the long run.
For Media Contact:
Company: Airwheel Technology Holding (USA) Co., Ltd
Contact Person: Mr Tang
E-mail: [email protected]
Phone: +8618861270200
Website: http://www.airwheel.net
