Most of us know that twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. In this article, we will discuss how small business can utilize twitter effectively.

Earlier in twitter, group following was not possible. On the basis of users’ feedback, twitter has launched new features “Twitter List“. It enables group relationships beyond following each other. Anyone can create and publish twitter lists, so if you have a new idea for one, just click "New list" in the sidebar of your Twitter account. Add accounts to a list using the "Lists" drop drown on a twitter profile page.

Twitter list has some incredible benefits for small businesses in how they can organize or otherwise endorse people they follow. There are no best practices for using Twitter Lists. However, we will share some great ideas to spark your imagination.

Twitter lists can be private or public and small businesses can follow any lists without resulting in an influx of people they follow. Twitter helps you to notice and noticing others in this competitive business environment. Twitter has a very fair and equal platform for everyone to connect to their desired audience or customer and engage.

Instead of becoming obsessed with the number of followers you have amassed pay attention to the lists you are enrolled on and see which associates you have attracted. We know few companies encourage employees to Tweet. This would be a healthy why to highlight and endorse one’s association with the company. Does your business make use of VIPs or similar stars that could be a street team for your brand? Draw attention to them and they will highlight you.

Associate yourself with industry associations or peers. On Twitter, it’s collaboration not competition. What are you using twitter lists for? Share it in your blogs or comments! There has to be someone in your company who is great on twitting. Showing humbleness and embracing talent on twitter is a great service for your audience to help grow your audience.

There are more ways for small businesses could benefit from Twitter Lists. To know more about how twitter can be benefited for your organization read an e-book on “Twitter Marketing“.

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