17, September 2014: NeoSleeve, the Australian startup that makes a running armband for iPhone 5, began a sale today on Amazon’s United States website, sparking a surge in orders for their product. It is expected that many will take advantage of NeoSleeve’s new low-price offer before it ends on October 2nd.
The 42% price cut was temporarily put into effect for the purpose of increasing exposure for the new company and to get more of their armbands onto more arms. This is also very much a win for consumers as well. Many people who have a low budget, but would like to purchase from a premium brand, have had their price concerns stripped due to this discount, as evidenced by the sharp increase in the company’s product shipments.
The discount is also a promising win for health and fitness author Benjamin Marks, who last week partnered with NeoSleeve to offer his new self-help book ‘Run Yourself Thin’ as a free bonus with every NeoSleeve purchase. Marks is set to gain from this discount in the increased exposure he will receive as a result of the NeoSleeve’s increased sales volume.
The move comes as NeoSleeve is still in its early days and is seeking to undergo rapid growth. The company is currently taking on all the feedback it can in order to better serve customers, and of course produce an exceptional product. NeoSleeve therefore made the discount decision in order to move a higher volume of their product, further penetrate their market, and receive more and more feedback.
It’s been one week since Apple’s iPhone 6 and 6 Plus were announced, and NeoSleeve is expected to be launch an armband product to suit the new iDevices quite soon. The feedback the company receives in the meantime will undoubtedly be used to shape the benefits that the new armbands will have to offer.
NeoSleeve is likely to make several announcements regarding this discount promotion over the next month, with the aim of ramping up sales as much as they can before the finishing date in two weeks. From there, NeoSleeve’s ideal will be to carry this increased sales momentum forward into the fall. The level of success for NeoSleeve’s current promotion will also dictate the size and frequency of future promotions of this nature. NeoSleeve’s debut jogging case product is currently available for purchase only on Amazon.com.
About NeoSleeve:
Website: http://www.facebook.com/neosleeveUSA
NeoSleeve are the proud creators of the NeoSleeve sports armband for iPhone. The small team prides themselves on their deep attention to design detail and stand by their promises of perfection.
Media Enquiries: NeoSleeve
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