Reliance Retail, country’s leading retailer has entered into a unique partnership with TJ’s for their food product linesuch as bread, cookies, cakes, namkeen, biscuits, rusks, loaves.

The pilot project was today launched by Shri Neeraj Kumar, Commissioner of Police Delhi at the Reliance Fresh store at Zamrudpur in South Delhi. Sh. Kumar unveiled an array of TJ’s snacks both sweet, savory & bakery items that would now be available at 26 Reliance Fresh stores of West Delhi

Speaking on the occasion Shri Neeraj Kumar, who was earlier DG (Prisons), Delhi and who has initiated the unique collaboration, said “TJ’s are not only a product but a movement aimed at reforming prison inmates by channelizing their energy towards learning vocational skills & productive work. It’s heartening to see that Reliance Retail is partnering withPrison authorities to give the initiative a wider customer base“

In 1995, what began as a modest initiative has turned TJ’s into a well-recognized brand across Delhi. TJ’s evolved behind the walls of TiharJail, with the jail inmates making range of products such as bakery items, spices, stationery, furniture, blankets, garments and detergent resulting in the evolution of the brand TJ. Over the years, the portfolio has expandedby leaps and bounds to include handloom and textile, apparel, furniture, mustard oil, stationery paper products and even phenyl for household uses.

TJ’s products comply with global food safety norms and are certified under various ISO norms. TJ’s revenues have risen from Rs 2.36 crore in 2004-2005 to about Rs 18 crore in the last fiscal year

Shri Kumar further added “TJ’s products are manufactured under strict quality control & internationally approved standards in Tihar Jail Factory. It has been awarded various international standard certifications, such as: ISO 9001:2008 (Quality Management System), ISO 14001:2004 (Environmental Management System), and ISO 18001:2007 (Occupational Health and Safety Management System), ISO 22000:2005 (Food Safety Management System). The production facility is comparable to the best in the business in terms of quality & hygiene“

According to the Reliance Retail spokesperson “TJ’s is a great initiative and we are happy to support the cause and be associated with it. Reliance is known for its commitment towards social causes and the effort of the jail inmates in making quality products should be appreciated. We are beginning with this pilot and based on the customer feedback the products would be available across all Reliance Fresh stores in the city. The initial customer response during the pilot phase has been very encouraging.“

About Reliance Retail Limited:

Reliance Retail Limited (RRL), a subsidiary of Reliance Industries Limited opened its first retail store in November 2006 and today operates more than 1,300 stores spread across 18 states with over 6.5 million square feet of retail space, serving over 2.5 million customers every week. RRL’s loyalty membership program Reliance One has over 9 million members. RRL is a multi-format retailer that operates-

“Reliance Market - a concept for local traders and small businesses

“ Reliance Fresh – a neighborhood store concept
“ Reliance Super- a super mart concept
“ Reliance Mart – a hyper market concept
“ Delight – a non vegetarian offering
“ Reliance Digital – a consumer durables and information technology concept
“ iStore by Reliance Digital- an Apple specialty store concept
“ Reliance Trends – an apparel specialty concept
“ Reliance Footprint -a footwear concept
“ Reliance Jewels – a jewelry concept
“ Reliance TimeOut- a books, music & entertainment concept
“ Reliance Living – a Furniture, Furnishing, Homeware and Home kitchen concept
“ Reliance AutoZone – an automotive specialty concept

Reliance Retail is the largest grocery retailer in the country. Reliance Digital, Reliance Trends and Reliance Footprints are the leaders in their respective formats with the largest number of stores.

About Reliance Industries Limited:

Reliance Industries Limited (RIL) is India’s largest private sector company on all major financial parameters with a turnover of INR 339,792 crore (US$ 66.8 billion), cash profit of INR 31,994 crore (US$ 6.3 billion) and net profit of INR 20,040 crore (US$ 3.9 billion) as of March 31, 2012.

RIL is the first private sector company from India to feature in Fortune’s Global 500 list of ‘World’s Largest Corporations’ and “ËœWorld’s Top 100 companies’, ranking 99th in terms of revenues and 130th in terms of profits in 2012. RIL ranks 68th in the Financial “ËœTimes FT Global 500’ list of the world’s largest companies. RIL is ranked amongst the ’50 Most Innovative Companies – 2010′ in the World in a survey conducted by the US financial publication – Business Week in collaboration with the Boston Consulting Group (BCG). In 2010, BCG also ranked RIL as the second highest “ËœSustainable Value Creators’ for creating the most shareholder value over the decade in the world.

About TJ’s

TJ’s is a unique brand with a wide range of products which are manufactured by the prison inmates in Tihar Jail Factory. TJ’s has a variety of products such as Bakery products, Handloom & Textile, Apparel, Furniture, Pure Mustard Oil, Recycled hand-made paper products, paintings, designer candles & lamps, Jute bags, herbal products and many more. TJ’s is a brand developed with a non-commercial and non-profit objective. Tihar Jail Factory provides an opportunity of reformation & rehabilitation to the prison inmates of Tihar Jail by channelising their energy towards a positive direction. TJ’s brand offers best quality products at very competitive prices to the public, government and private institutions.

TJ’s products are manufactured in Tihar Jail Factory, which is accredited with various certifications for complying with international standards & practices, such as:

  • ISO 9001:2008 (Quality Management System)
  • ISO 14001:2004 (Environmental Management System)
  • ISO 18001:2007 (Occupational Health And Safety Management System)
  • ISO 22000:2005 (Food Safety Management System)

TJ’s products are available to the public through our exclusive outlets in Delhi.