Project Worldwide, a holding group is opening School in Boulder Colorado. School is an agency that is gaining its reputation as a home for budding entrepreneurs who have ventured out in the advertising business. The senior managers of School include executives who have in the past been a part of Crispin Porter and Bogusky at their Boulder office.
The decision taken by Crispin Porter back in 2006 to open up an office in Boulder has transformed Boulder as a nascent force as far as advertising industry is concerned. Boulder now has started to compete with other regional centers like Boston, Austin, Minneapolis, etc. Max Lenderman, the conductor of School (analogous to Chief Executive) believes that Boulder is fast becoming a honey comb for people who are seeking a financial purpose in their lives. He links the start-up culture that has developed in Boulder to those in New York and the Silicon Valley.
Talking about Joe Corr, the chief creative officer at School, Max said, “Joe and I have been talking about a new breed of agency. We were looking at Made Movement, Victors and Spoils, Grenadier, and we got the jones as well.” the third member of the team Mr. Shane Kent is the president of the agency and has held the title of brand manager at Unilever for brands like Tresemme and Axe. The specialization of School will also include social media and experimental marketing apart from digital media marketing.
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